Once upon a time, Brick and Mortar shops were the one and only way to do business. Purchasing a product meant hopping in your car and driving to the local electronics store to place an order. In this generation, consumers can buy nearly anything with a credit card, computer (or mobile device), and a network connection.
Based on surveys, over 65% percent of internet users have purchased products or content online. However, issues like identity theft have consumers anxious to type in their credit card number online. It’s because of this that it’s important for an eCommerce website to appear professional and reputable. The last thing you want your visitors to do is abandon their cart at the very last step in the checkout. It’s vital for an eCommerce site to be accessible and cross-browser compatible. Slow load times and checkout issues will chase potential sales away and into the arms of your competitors.
Design is an important factor with online stores. Most online stores have the same basic functionality – categories, products, cart, related items, checkout, and so on. The look and feel captures the attention of your visitors. Crisp product images, security, and product reviews are what keep them around to make a purchase.
Let Aptera’s award-winning design team create, develop, and market your eCommerce solution for maximized conversions.