The market for mobile development has grown exponentially over the past few years – and it isn’t slowing down. Over 85% of Internet users in the US own a mobile device – of that 85%, over 69.9 MILLION use their phone for browsing the web. It’s a completely different ball game than a website. With a website, you have plenty of collateral to play around with call-to-actions, navigation, and content. A mobile user is looking for information on-the-go. They need it quick, organized, and readable. Design is no doubt a factor, but it plays a much smaller role in the process.
If properly planned and executed, a mobile site or app can offer huge return on investment. Mobile devices enable companies to bring in quick conversions. Mobile users are so infatuated with their smartphones because they can find everything they need whenever they want it, provided they have service. It enables them to be spontaneous and lavish. If you are directly selling your app through the App Store, this spontaneity is easily doubled. On the iPhone, all a user needs to do to purchase an app is click “Buy Now”. Quick, secure, and painless – everything a consumer wants.