Research & Creative Strategy
Aptera’s planning process begins before the first kickoff meeting. We start with market research and brainstorming to discover the most effective methods of conveying your unique identity and achieving the functionality that will best serve visitors to your company’s website or online profiles.
After discussion and research, Aptera will determine a site structure that is user intuitive, and provide a blueprint for a design that is not only memorable, but also enhances the experience your online visitors have with your online brand presence. Aptera’s designers work with your company to discuss the content that will be placed on each page, creating an accurate view of how the inner pages should be laid out.
After working through the design and development of your online web site and web marketing strategy, Aptera begins developing a beta site based on your sitemap. During development, Aptera combines the approved skeleton site with your company’s online text and photo content and performs extensive testing to ensure quality and functionality. Aptera’s developers also validate the markup languages behind our designs to ensure adherence to W3C standards in order to maximize site accessibility and functionality, providing the assurance that their sites are viewable by the maximum number of visitors and operate in a safe and reliable manner.
Because your web site is only one element of your marketing strategy, Aptera online marketing experts will work with you to develop, enhance and implement a comprehensive marketing plan including email marketing and social media efforts. Showcase your online brand and reach your target audience effectively and efficiently with a multi-tiered approach, leveraging your website at its fullest potential.
Once a fully-functioning beta site is completed, Aptera’s quality control specialist reviews the site for content consistency and full functionality and Aptera delivers a testing link for the client to review the site. After revisions have been completed, Aptera also provides training on the Sitefinity content management system and Google Analytics software to empower your company with resources and tools to update and manage your online web presence.