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Fort Wayne Metals

Fort Wayne Metals is an industry leader in the research and development of fine-grade medical wire made of stainless steel, titanium and titanium alloy, specialty alloys, and precious metals such as silver and platinum. As a leading international company in its industry, Fort Wayne Metals needed a website that could mirror that identity and establish the company on the cutting edge of online trends and technology.

"One of Aptera developers fixed an issue with our video within minutes of me calling him. I’m very happy with everything, and we’re ecstatic that we went with Aptera. The finished product looks good and we think it’s going to be a great success!"

Fort Wayne Metals (FWM)

Social Networks: LinkedIn / Facebook

Aptera’s web marketing team are committed to staying current in not just general layout and design trends, but also take the time to research industry trends, as well. This investigative approach ensures the solutions we deliver to our clients are top notch based on web standards as well as industry standards. With an international company like Fort Wayne Metals, utilizing Aptera’s in house expertise provided a solid foundation to create a final product that would appeal to its vast array of audience demographics throughout the world.

The Challenge

Fort Wayne Metals sought out Aptera to redesign their website when it became clear their current site was lagging behind industry standards and projecting a lackluster image of their business. An international leader in the development and manufacture of specialty wires used in state-of-the-art medical technologies, Fort Wayne Metals knew their online presence must be stylish and dynamic, but what they currently had was lacking in both color and vibrancy. Fort Wayne Metals had also put together a promotional video, but their current setup made it impossible for visitors to view the video in a streaming format.

The Solution

Aptera’s elite team of designers began by researching industry trends in web design and consulting extensively with Fort Wayne Metals’ staff so they could create a website that distinguished the company from others in the field while providing customized solutions to its unique challenges. The team designed pages with a brushed metal texture, and made individual objects pop out of the screen with dimensional effects and intensified color schemes. The new format not only looked better; it also made it easy to add functions like streaming video. And the web marketing team also applied its extensive expertise to ensuring that the new site would appear at the top of results pages for anyone searching the internet for providers of specialty metals.

The Results

Aptera’s collaboration with Fort Wayne Metals at each stage of the website’s development ensured that every element of the project met the requirements they had defined at the outset. By the time the new site went online, Fort Wayne Metals’ staff was both delighted with the new look and impressed with the responsiveness and expertise of the Aptera team. By working with Fort Wayne Metals’ to define what success would look like for them, Aptera’s team of web designers was able to deliver results that met and exceeded their expectations, and in so doing established the foundation for a lasting partnership.

Fort Wayne Metals