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“Should my company be on Facebook?” “Should we use the Facebook ‘like’ button on our website?” “I don’t understand Twitter, does my company need to use it?” “How can I use Social Media for my company without spending hours on it each day?” These questions still perplex many a marketing professional and with the increasing use of social media and the growing number of social media platforms today, it is unlikely that these questions will disappear completely. Unfortunately there is no black and white answer for whether you should be employing a social media strategy for your company. Rather, your ...
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