-
“Should my company be on Facebook?” “Should we use the Facebook ‘like’ button on our website?” “I don’t understand Twitter, does my company need to use it?” “How can I use Social Media for my company without spending hours on it each day?” These questions still perplex many a marketing professional and with the increasing use of social media and the growing number of social media platforms today, it is unlikely that these questions will disappear completely. Unfortunately there is no black and white answer for whether you should be employing a social media strategy for your company. Rather, your ...
Continue Reading »
-
ExactTarget’s 2010 user conference presented a slew of useful data, tips and tricks for today’s interactive marketing. I’ve pulled out five nuggets that were common themes throughout the conference and highlight best practice guidelines for email marketing in 2010. 1) Customized Communications - With countless metrics available to today’s online marketer, it goes without saying that the data should be put to good to use. A brand’s target audience data provides the information necessary to customize communication so that the right message is sent to the right customer based on the right data. Online users know that brands have this ...
Continue Reading »
-
Conference Insights from Aptera Team Member Stasha Dirrim When the world’s largest convention for Interactive Marketers is titled “Connections 2010,” right away you get a good idea of what you’re in for; great information about connecting with your online audience! Aptera’s Design Team Lead Brooke Francesi and I recently traveled toExactTarget’s “Connections 2010” user conference seeking information on the latest and greatest email marketing innovations and trends. This year’s marketing motto: Make Your Brand an Extrovert! With the new release of Gmail’s Priority Inbox, creating engaging online content—in emails and elsewhere—has taken on a new level of importance and was ...
Continue Reading »