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MIME—Multipurpose Internet Mail Extensions. It’s the internet standard for the format of email. It can allow you to send an HTML email, plain text, etc. And recently, I discovered that by using Multipart subtypes, you can send both in a single email. Why would you need to send both? During my current journey through email design, I have discovered that the answer is compatibility and security. Let’s face it; people are far more interested in reading HTML emails than plain text emails. HTML emails offer content that is more attractive, more layout possibilities, form capabilities, and tracking. And at the ...
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Every day is a new day. A new cup of coffee. A new commute to work. And a new string of emails. Each morning I—along with people across the globe—have the joy of sorting through countless messages, forwards, and junk mail. Quickly hitting delete over and over again, I pause to wonder, “How do my emails stand up against others?” Self- admittedly, I frequently ignore HTML emails. So what keeps my audience from doing the same? During my first months at Aptera Software, I have been exploring this very idea within my design and over the next few blog postings, ...
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