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No one is really going to start reading your copy—or they’ll never keep reading it if they start. Well, they might if you’re writing with them in mind. For example, I know that if you’re reading this, you might be insecure about the allure of your web copy. I know this, and I played into that insecurity right away to keep you reading. While that doesn’t sound very nice, it was extremely thoughtful of me. Most web copy is generic and written by someone rather than for someone. Coming from a background in literature, I feel playing to an audience ...
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When you go to a website, what is the first thing you do? I imagine it isn't to set about reading the text on the page. The images, the headings, and anything flashy or colorful will grab the initial attention. The web designer’s job then is to make visitors interested in a site long enough to get to the text. The text is where the goods are, and you want to make sure visitors are going to buy them. Whether you're peddling information, services, or products, the closing points should be in the text. Assuming your design draws enough interest ...
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