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You know that feeling you get mid-project? The sense that even though you took the time to plan out your project, you left something out? Sometimes, it’s more than a feeling (and I’m not quoting the band Boston). Sometimes, it’s obvious that something could be a little bit better. Maybe you’re building a website with a calendar, and you just know that the ability to sort calendar events by locations would make that calendar more useful. Anyone who has worked through serious projects, either as the builder or the client, knows what comes next. It’s the same thing your architect ...
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When it comes to launching a new website, copy text often comes in last. It’s usually the final element added to the site, long after design mock-ups are delivered, approved, and developed. It’s also typically the item on the bottom of the “what we need to make our site great” list, far below a stunning visual presence and impressive user functionality. I think this is a mistake. Don’t get me wrong. An exciting design is the first thing visitors are looking for when they arrive on a website, and without appropriate functionality, users probably won’t stick around. You’ve got to ...
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