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When you go to a website, what is the first thing you do? I imagine it isn't to set about reading the text on the page. The images, the headings, and anything flashy or colorful will grab the initial attention. The web designer’s job then is to make visitors interested in a site long enough to get to the text. The text is where the goods are, and you want to make sure visitors are going to buy them. Whether you're peddling information, services, or products, the closing points should be in the text. Assuming your design draws enough interest ...
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“Should my company be on Facebook?” “Should we use the Facebook ‘like’ button on our website?” “I don’t understand Twitter, does my company need to use it?” “How can I use Social Media for my company without spending hours on it each day?” These questions still perplex many a marketing professional and with the increasing use of social media and the growing number of social media platforms today, it is unlikely that these questions will disappear completely. Unfortunately there is no black and white answer for whether you should be employing a social media strategy for your company. Rather, your ...
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