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When it comes to launching a new website, copy text often comes in last. It’s usually the final element added to the site, long after design mock-ups are delivered, approved, and developed. It’s also typically the item on the bottom of the “what we need to make our site great” list, far below a stunning visual presence and impressive user functionality. I think this is a mistake. Don’t get me wrong. An exciting design is the first thing visitors are looking for when they arrive on a website, and without appropriate functionality, users probably won’t stick around. You’ve got to ...
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